Welcome to criticallyendangered criticallyendangered

hello, roar, squeak!

Established in London, we sell luxury, sustainable comfort essentials that raise awareness and funds for the worlds most critically endangered animals.

10% of every sale goes to WWF.

the charities

WWF UK

WWF UK work in the field of wilderness preservation, and the reduction of human impact on the environment. We donate 10% of each sale to the World Wildlife Fund (WWF).

World Land Trust

A charity with more than 30 years of successful environmental projects in the preservation of tropical forest habitats. We help the WLT protect 20 metres squared of tropical forest with each purchase.

"Are we happy to suppose that our grandchildren may never be able to see an elephant except in a picture book?"

as seen in

15% off...

Your first order when you sign up. Join the herd.